Although Fashion Weeks have become by now a local tradition among fashionistas throughout Asia Pacific, we believe that there is a lot that could be improved we have taken the wheel and morph Manila in to the perfect place to be for fashion designers, directors , media , artist and fashion business executives such as Bloomingdale’s, Neiman Marcus, Barneys or Henri Bendels’ Buyers.
Events Management is a strategic division of Suárez Media with a unique experience in International Events especially the one that are fashion related.
Suárez management has planned and executed events working together with the sponsorship and support of international companies who seen the potential and believe that Asia and its designers have a lot to offer to the world .
Fashion Weeks have been created worldwide with one purpose, to showcase emerging designers, new genius that make stunning art with fabric and a needle. Models from all types of ethnic backgrounds beautiful woman that make fabric their second skin and establish a world-class fashion event assisting the one who deserve it to reach stardom. Suárez-Media Management wants to make this happen, bringing the best international fashion critics from the entire world and have them judge Asia’s Fashion best Designers , Directors , Models and prove to the world that Asia International Fashion Shows and events can actually be worth paying attention and attending them.
The Fashion Week Projects and Asia
Asia has been recognized not only as the world emerging most strongest economy but over the next decade is forecasted to be the fastest growing region of the global economy and the one that offers the largest potential gains for direct foreign investment.
Fashion is valued to be $1.2 trillion US dollars worth of the global industry and with more than $250 billion US dollars spent annually on fashion only , through the United States and in Asia. Even though Asia has been weighed down by the economic slowdown in China which still the the world’s second largest luxury market after the US, this region is expected to return to 2.9% growth this year. Overall,fashion and apparel-related industries employ 1.9 million workers, in professions requiring a range of education and skills therefore playing a key role in the Asian economy.
Asian consumers have a strong willingness to spend on apparel. Research shows that today’s young consumers (below 25 years old) spend more than 40 percent of their disposable income on fashion. This numbers have not escaped foreign retailers who keep venturing into these emerging markets.
American and European retail brands have slowly added stores in Asia. Spanish retailer Zara has about 70 stores that it’s using to test the waters and others are following as a perfect example, Italian fashion house Benetton operates 25 stores, and Gap Continuing with its global expansion strategy, with stores through its franchise channel. In Vietnam, Singapore , Malaysia Philippines and many retailers are doing the same.
According to BMI Research a large domestic market implies strong growth opportunities for consumer industries. For the Philippines, the economy has benefited from improvement in its macroeconomic fundamentals in the past six years, and as a result, an annual average growth of 5.8 percent should be observed over the next decade.
This means the economy will potentially more than double in size from $312 billion in 2016 to $756 billion by 2025, which is similar to the current size of the economy of the Netherlands.
Dr.Bernardo M.Villegas from the Manila Enquirer in the Philippines wrote once back a couple of years ago that “one of the sunrise industries catering to the domestic market in Philippines is fashion” Filipino fashion designers and fashion houses began a reasonable chance to compete with the foreign brands that are increasingly appealing to the large youth market BENCH and PenShoppe are the best examples of this today.
Close to 200 mid-range and luxury foreign retail brands have entered the local filipino market over the last seven years as international retailers seek growth opportunities in fast-emerging Asia-Pacific economies such as the Philippines. According to a Cushman & Wakefield Research Publication entitled ‘’How Global Brands are Shaping the Metro Manila Retailer Landscape, According to global real estate adviser ’’the last three years have seen a significant number of new foreign retailers in the market, with at least 45 new brands having entered the country. New designer labels such as Hermes, Stuart Weitzman and Casadei have entered the Philippines while select existing brands opened their first dedicated stores in the country. High-end watches Hublot, Baume & Mercier, Breitling,Tudor, IWC and Jaeger-LeCoultre simultaneously opened their first stand-alone stores in Central Square in Bonifacio Global City Taguig ,’’
Asia Fashion Week
An international regional event where fashion designers from the entire world get together and show off their latest collections. Fashion Week Asia is scheduled to run on Philippines , Thailand, Vietnam, Cambodia & Myanmar
Fashion Plus Week
This particular show has the name of the international fashion and lifestyle broadcasting television channel and happens twice a year in the Philippines, Vietnam , Cambodia , Thailand regional designers are usually invited to the show
Super Fashion Asia
This show happens 2 times a year and is the target of new young designers from the entire region and happens in the Philippines, Maldives & Bali